Nike @ JD

Commercial Work

I was part of the Nike team for this advertisement pitch. As a team, we had to develop two advertisement campaigns.

"Make the Fit" promotes women's mixing and matching their athleisure to fit their needs and create unique styles from the ground up.

"Get It" promotes women's confidence in wearing Nike's clothes. So they know they will get it whenever they walk into a room wearing Nike's clothing. "Get it" is a slang term referring to women having the confidence to go out in their clothes and own any room. 

My task was to create the visuals for both campaigns. I would meet with the creative directors to discuss them, and then I would work alongside other senior designers to create the graphics, such as design systems, logos, and assets for both campaigns. When creating the assets for this campaign, I was tasked with creating a website mockup to help sell the idea for the ad pitch.